If you’re a blogger or small business owner, you may be wondering just what social media can do for your business. Let’s start off by saying, SO MUCH!
Your Business Website
You have a website that talks about your products and services. Good move on your part; however, now it just sits there waiting for visitors. How are you going to attract people to your site? Why, advertising and promotion, of course.
But while simply using social media to promote your products and services might prompt a few people to visit your website, you’re going to need to do more than that if you really want your business to grow. Adding an eye-catching image, as well as a catchy headline, will work wonders! You’ve got to grab people’s attention!
Social Media Platforms
There are so many social media platforms to use nowadays, and more are being developed as we speak. The most important platforms to use, in my opinion, are Twitter, Facebook, and LinkedIn. Instagram, Pinterest, and Google Plus are trailing behind them, but should still be taken seriously when it comes to promoting your blog or business.
These social media accounts are relatively easy to set up but remember, you’re going to have to work at them. You can’t create accounts and then simple expect people to visit your site. You need to be actively promoting your business on these outlets, as well as networking with like-minded people.
Networking with people online is the easiest thing to do via social media. You can search each platform for those in your particular niche, and then reach out to people and just say “Hi”, as you would in day-to-day life. Follow people on Twitter and Facebook. Connect with them on LinkedIn. Promote some of their products or services, and then watch them return the favor to you!
Give and Take
Owning a business and being socially active online cannot be a one-way street. You need to give some and take some. Develop a section on your website for News or a Blog and start writing content. Share the content across social media. That should help attract potential customers. Also, don’t forget the “give” part. Visit other websites in your business niche and comment on their blogs and share them on your social media networks. If they’re part of your niche, you can bet your followers will be interested in their content!
With just these few simple steps, you should see an increase in page views and visits to your site and hopefully, more revenue! And isn’t that what we all want! Stay tuned for more helpful business tips and strategies!
This is a guest post from Brenda Pace. Brenda is a Virtual Assistant who specializes in Web Design, Blog Management, and Administrative Support. She has over 28 years experience as an Assistant, as well as over 5 years in web design and blogging. Please visit her website at www.brendapace.net.
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