With the ever-changing social media landscape, there are simply no “sure things” any longer. If a platform changes its algorithms or the way it delivers content to your followers (like Facebook is continually doing), suddenly it can become very difficult for you to connect with your fans. Or, heaven forbid, if a platform were to go away completely, in a flash you’ve lost all your connections there. Gone, just like that.
The only things that a blogger or online business owner truly has control over is their website and their email subscriber list. I’m a big believer that our focus and our time should be spent on those two areas, and that includes working hard to grow that email list.
Maybe you’re feeling a little bit lost on just how to get your readers to hand over their email addresses and subscribe to your list, but thankfully there are many ways to entice them to become a part of your community by signing on to receive your emails. Read on for seven ways to turn blog readers into subscribers so that you’ll always have a flow of traffic to your content.
1. Make it easy to subscribe. Placing email subscriptions forms where they are easy to see and complete is imperative if you want to grow your blog subscriber list. Services like SumoMe, Hello Bar, and AddThis are just a few examples of ways to add an attractive, eye-catching sign-up form to your site. I’ve seen a huge increase in email subscribers since I began using SumoMe a few months ago.
2. Entice your readers with a free offer. It is a very popular practice to offer a free gift in exchange for a blog reader’s email address. Your freebie should be something that your readers will find valuable. Maybe it’s free patterns on your sewing blog, a helpful exercise report on your weight loss blog, or classroom freebies if you’re a teacher blogger. In my case, I offer a monthly computer desktop wallpaper and an informative SEO e-course when readers sign up for my email list.
3. Let your readers get to know the real you. Be personable in your blog posts, social media updates, and in replies to comments on your blog posts. Have a descriptive “About Me” page, with your photo at the top of your sidebar. Letting your readers see that there’s a real person behind the website will help them connect with you, which will ultimately make them more comfortable handing over their email address to you.
4. Publish interesting, captivating content on a regular basis. Most readers will happily subscribe if the content you produce is something they do not want to miss. Make your site stand out among a crowd of bloggers by producing content that your visitors can’t wait to click on and share with others. Having this kind of website will earn you lots of new subscribers each day.
5. Choose a blogging niche and become an expert. No matter what topic you blog about, learn all you can about it so that you can write with knowledge and authority on the topic. When your readers recognize that you know what you’re talking about, they’ll come to trust you in a way that will make them want to subscribe to your email updates so that they never miss a post. Choosing a specific niche is a great way to grow your blog and increase subscribers.
6. Add a call-to-action at the end of each blog post. Frequently reminding your loyal readers to sign up for email updates will help increase your subscriber numbers. Sometimes people need to see something a few times before they actually commit or purchase. A call to action at the end of each blog post that suggests they sign up to be notified of new content can help you gain new subscribers.
7. Offer giveaways as an incentive to subscribe. Just like the free gift mentioned above, giveaways are a great way to get people to sign up for your list. Give them a few bonus entries to win a cool gift card or prize if they subscribe to your blog. Use this method sparingly, however, as you don’t want a list full of giveaway entrants who aren’t really interested in your blog.
These are all tried-and-true methods for turning blog readers into subscribers. Have you tried other methods that have helped you grow your list? I’d love for you to share them in a comment below!
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