So you started a blog, and you’ve published a few posts, but all you hear are crickets. Discouraged, you wonder why no one’s reading your blog, and maybe you’re even thinking about throwing in the towel.
But before you give up, let’s talk about the possible reasons why things aren’t going the way you hoped on that day when you decided to start blogging. It’s probably not that hard to figure out what the problem is. Perhaps no one’s reading your blog because:
- You’re not offering anything special or unique. With two hundred million gazillion blogs on the Internet, it’s imperative that you offer your readers something different from all the rest. If you don’t, why should people read your blog instead of someone else’s? If you want people to read and love your blog, give them something they want or need, and do it in a way that’s unique and different from everyone else. Find a way to stand out from the crowd; otherwise, you’ll simply blend in and go unnoticed.
- You haven’t found your niche. I totally get it because when I first started blogging, there were so many things I wanted to write about, and my topics were all over the board. I wrote about fashion, sports, pets, parenting, movies, you name it. But you know what? My blog didn’t grow. When you write about too many topics, it’s hard to find your ideal audience. It’s time to decide what you want to write about, and then stick to that topic. To learn more about finding your blogging niche, check out this guest post I did for the SITS Girls.
- You’re unpredictable and inconsistent. You could write the absolute best blog post in the history of the internet, but then if you disappear for two months and don’t give your readers something else, they’re not going to hang around a blog that’s become a deserted ghost town. How will readers ever come to know and trust you if you’re never around or if it’s impossible to know when you might post something new again? If you’re serious about writing your blog and growing your readership, create a blogging schedule. Whether it’s posting once a week or once a month, make a schedule and stick to it. Consistency is absolutely crucial if you want people to read your blog. My 10-page blog planner might just help you get organized, and guess what? It’s free!
- Your site is a hot mess. It’s not user friendly. It’s cluttered, or it’s hard to navigate, or let’s be honest, it’s just not very pretty. It’s time to clean it up. Get rid of unnecessary stuff that doesn’t serve a purpose and bring real value to your visitors. Thinking you might need a blog make-over? Drop me a line and let’s chat about the possibilities – I’d love to help you turn your website into a gorgeous showplace!
- You’re not social. And by that I mean you aren’t using social media to promote your blog, and that means people aren’t finding you. You can’t expect that simply because you write a blog, people are just going to stumble upon it by happenstance; no, you’ve got to make them aware of it, and there’s really no better way than by sharing your content on Facebook, Twitter, and Pinterest. Social media is a great way to make friends, share stuff that people are looking for, and promote your own work. Your readers are already using social media; why don’t you join them?
Getting yourself and your blog on track isn’t rocket science, and it really just takes a few simple tweaks and wah la, you’re back in business.
Can you think of other reasons why a blog might not be getting many readers? How can those problems be corrected? I’d love for you to share your thoughts in a comment below!
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