Anyone who’s been blogging for very long knows that sometimes bloggers encounter road blocks that impact our blogging efforts. These road blocks manifest themselves in many different ways: maybe you’re feeling uninspired to write, or maybe you don’t have any fresh ideas to write about. Perhaps you’re swamped with other aspects of your business, and blogging has to take a temporary backseat. Whatever the cause, I think we’ve all been through seasons when new blog content just wasn’t happening.
(Gotta be honest… I’ve recently been in that season both here and on my pet lifestyle blog.)
But when those blogging road blocks pop up, there’s no need to fret. It’s actually a great time to give old blog posts new life, which will help keep new visitors coming to your site, and I’m going to tell you about 5 ways to do just that! Keep reading!
- Revise old post titles to get a bigger bang for your SEO buck. Your blog post titles will be more “searchable” and will rank higher in Google results if they’re properly optimized with key words. Vague or cute titles won’t capture attention or draw readers to your site; it should be clear from the title what your post is about, and the title should contain words or phrases that people will use to Google a topic. Revising old post titles will help new readers find your content and will bring a new crowd to your site.
- Update your blog post images. Do you have some old posts with images that could use a little make-over? Maybe you need to replace some horizontal photos with Pinterest-friendly vertical images, or perhaps some of your posts have images that are out of style with your current branding. Go ahead and replace those outdated images with pretty, properly branded new ones, and then make sure to pin them on Pinterest. I’ll bet you love the results!
- Promote those seasonal posts! If you don’t have time to create new content right now, why not consider sharing some old posts that are relevant at the moment. For instance, with Halloween just around the corner, it would be a great idea to share a post from last year or even the year before. Go ahead and post the link on Facebook and Twitter, and be sure to pin it too!
- Add a related posts widget, like Zemanta. When your visitors finish reading a post, they’ll be much more inclined to hang around your site as little longer if you make it easy for them to find other content that interests them. Doing this will also help with your site’s bounce rate.
- Recycle old posts by updating them. Great content that didn’t get a lot of traffic back when your site was new and didn’t have a lot of readers can easily be revived and recycled by updating it, adding links to related content, and promoting on your social media channels.
These are just a few ways that you can give new life to old blog content. Do you have any tips to add? Feel free to share them in a comment below!
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